Monday, October 15, 2007

CRM Application- Role in improving business ROI


A smart financial tool or a CRM application can prove to be the determining factor when it comes to improving business performance and ROI.


Even small time changes in core metrics can lead to a huge impact on the bottom line. Small time businesses as well as large businesses and retailers can all see a vast difference in the ROI with proper planning and implementing CRM solutions.


There was a time when people wondered whether CRM was an overrated tool for small businesses but now this has fast changed and CRM has become a strategy that every business needs.


CRM advantages


A CRM application tailor made for your company can increase the productivity, reduce the response time to queries and also improve profits. Your inventory costs will go down by a huge margin.


You can also unify and create common goals for the whole company. The result will be a smarter and more precise organization that will be driven by results. This is especially true for small businesses as it automates a lot of tasks that otherwise consumed time and manpower.


Sales, marketing, accounts, predictions, customer demographics etc are all combined under one easy to use platform.

5 comments:

GAME2P.COM said...

why i'm here? because your blog are great, keep the good work and i hope to see more soon

Ben said...

Not so long ago I had lost all faith in CRM – it was after a series of disappointing results and broken promises, and I didn’t know what was the next step for my business. After reading about how www.EnterpriseWizard.com had worked for some people, I gave the free trial a go. I saw immediate results, signed up for the full program, and here I am just months later presiding over a success story!

Adam said...

It's the old junk in... junk out argument. Yes CRM is a tool, and just as a hammer and chisel can hack wood, it can also create great art. The art of CRM is taking the time to concretely define your sales and marketing processes, and then integrate them into technology that will automate the mundane tasks.

Valid said...

CRM Application May still have up and down sides however, I am not sure what to think.

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